Your brand should be like a music playlist. I had the song "Pushit" from the band Tool going on through my head. I didn't even realize it for a few minutes as I worked in silence on a Saturday; a Saturday in which I should be just hanging out with my kids. Anyway, so I have the song spinning around in my head and then I realized that I have the song on my computer. I opened up Windows Media Player and started the song. It was instant gratification, and in a number of ways. For one, I am no…
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